Viper's Bugloss (Echium vulgare)

Viper's Bugloss (Echium vulgare)

Observation - Viper's Bugloss (Echium vulgare) - UK and Ireland. Description: Not a flower that I'm familiar with. Found in a planted wildflower meadow. Can anyone confirm the ID, please?

Not a flower that I'm familiar with. Found in a planted wildflower meadow. Can anyone confirm the ID, please?