Is this Flea Bane - ID Help please

Is this Flea Bane - ID Help please

Observation - Is this Flea Bane - ID Help please - UK and Ireland. Description: Help please - not good with plants, but eager to learn. Growing at Newport Wetlands Reserve, growing along the path verge in the drier part of the reserve, backed by a small copse of mixed deciduous trees. About 36cm high. The leaves are hairy/wooley.

Help please - not good with plants, but eager to learn.
Growing at Newport Wetlands Reserve, growing along the path verge in the drier part of the reserve, backed by a small copse of mixed deciduous trees.
About 36cm high. The leaves are hairy/wooley.