Two of these on Norfolk Reed (both photos are of the same one). The asymmetrical pattern has me beat.
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Looking at the photo in my Hamlyn Guide (Dick Jones 1983), I can see the resemblance.
I was with him when he found that. We were searching for Hygrolycosa rubrofasciata and failed, but he found that instead - he found H. r. later.
I haven't used the guide much, but it seems well written and I've never found an error.
Lat/Lng: 52.4515, -0.1889
OS grid ref: TL231852