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Apart from the habit, which could be explained as depauperacy, the apical leaves are too short for Gnaphalium uliginosum.
But I don't find identifying the actual species easy. Filaga vulgaris is my best guess.
It looks completely different to the Filago vulgaris that I've seen before. I went for Gnaphalium because of the spreading leaves.
Lat/Lng: 52.593941666667, -0.50205
OS grid ref: TF015006