on fallen beech
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Cardinal Click Beetle - the genus Ampedus requires Microscopy to determine features to get to species
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This looks like Ampedus cinnabarinus to me - one of the larger species which has pale hairs (can be quite locally common in the New Forest). Theres a good picture and discussion of identification here: http://www.flickr.com/photos/tristanba/5818816763/
However, as previous comment suggests, these red click beetles can be difficult to tell apart without a specimen.
Lat/Lng: 50.8875, -1.65783
OS grid ref: SU241098